A design project for Chinese wine manufacturer Hualande Winery co. Ltd.
During the months of January to March 2017 I helped managed and collaborate with Hualande Winery co.Ltd to organise a design competition and task with Northumbria university's Design for Industry's design students. The design brief was to redesign their Hualande Dry Ice Wine packaging. The winery is soon to produce a very special edition dry ice wine that has 22% alcohol content! Designers were tasked with creating an innovative bottle design, packaging and label. As well as organising the design brief I also submitted designs. My design was in the top 10 highly commended designs and is currently being reviewed by Hualande. Below is my submission entry.
The white lines and etching represent the icicles and cold of snowy vineyards. This is also highlighted upon in the stainless steel plate wrapped around the top of the bottle. Accents of red and gold are used to coordinate with the existing Hualande branding .