A Brief to design a form of Tactile Packaging to enhance the contents. In this project the chosen subject was a form of chilled alcoholic cocktail. An innovative drink for the hospitality market. A variety of tastes in vivid shades. Simple mass manufacture vacuum form shape heat sealed, transparent and water tight! Double base protective peel to open. Instantly recogniseable by its "ICYCLE" packaging content and frozen feel! Drink in or out of the packaging or shake and freeze for an icy slush!