Today I met with Joe Miller and Laimis Narsutis from DCA Design International Ltd. DCA is know for working with brands such as Airwick, Scholl, Htachi trains and Sanofi. Specifically it is highly interesting knowing they developed the leading award winning designs of the Sanofi Allstar insulin pen.

After having a discussion with Joe and Laimis I took one key insight away : ‘Think about the data that is being communicated and how it is translated to the user- not just the functionality and technological needs of the devices- medical experts in the industry spend years developing new innovative medical products’