“Team Aquarius displayed a first class professional approach in all they applied themselves to throughout all aspects of this brief. The thoroughness of the first hand exploration could have fuelled this project for months if indeed we had the time, one of the factors that maybe in the end stifled some of the final execution and thinking. I think the teams high expectations and drive to deliver the very best sometimes actually was at detriment to the efficiency needed on what was a very rapid intense brief. The final presentation was well reasoned, delivered on brand with clear understanding of all the moments of truth, one of the key client deliverables.
The final presentation was a clear, concise, confident well prepared and crafted capture of the process that really build the depth of knowledge and intensity of work that was delivered. This was backed up by a bold, slick video capture that delivered a real creative statement, on brand execution for what was the most challenging of market specific briefs. This team should aspire to work together again to help develop a more efficient way of working and managing roles and tasks better - possibly the only weakness that cost them taking the best design team award. An inspiring and insightful response to a super challenging brief.”
Design Director, Matter